Looking for Dental marketing strategies for your newly established clinic? Here are 7 smart ways to grow your clinic’s online presence by Viral Grin.

First of all ….Congratulations!! On your new venture!

Feels great to finally start on your own, doesn’t it? The anticipation to prove to the world what a wonderful clinician you are, versus the trepidation of the daunting task of running a full-fledged Dental Business which is never taught to us.

But worry not, you have landed on the right page! We will be sharing with you 7 amazingly easy tips to create visibility and hype for your clinic. Feel free to choose and implement as per your liking.

Before that, let me introduce myself and why am I talking about Dental Marketing strategies and their relevance. I, like you, my friend, am a Dental Surgeon with a decade of practice behind me. And, I too, struggled with growing my online presence and creating the right content to attract the right customers. My struggle led me to a journey of learning and discovering this amazing world of SEO and SEM; thus, discovering a new path of Digital Marketing and founding Viral Grin. ( the story behind which can be a blog for another time.)

So, without much ado; let me share with you some wonderful, inexpensive hacks to market your practice and ace patient acquisition.

Here are the 7 Amazing ways to Market your Dental Practice:

Create your Brand and define your niche:

Personal Branding will help you get customers without too much effort. Figure out your USP and make your potential clients aware of it by posting regular content about your niche.

Use Social media groups, WhatsApp, and Instagram stories to reach more people beyond your social circle.

Optimize your Google My Business profile:

Always take reviews and testimonials of your patients and ask them to post them on Google. Reviews create a sense of trust and help in getting more footfalls. Statistics show that almost 84% of people check reviews online and 72% trust them as much as personal recommendation.

Also, keeping GMB optimized with regular updates, pictures, and blogs will help in your overall ranking and organic reach.

Keep your LinkedIn profile up-to-date:

Do not underestimate the power of a fellow dentist’s recommendations! Your LinkedIn profile is the best place to showcase your most difficult cases and get appreciation from colleagues. And invariably; they will think of you when a similar case comes up or a friend/relative needs expert advice.

Keep showcasing your achievements and awards and create Credibility for yourself.

Create your FB page and Instagram Handle:

An FB page and Instagram account is the best way to share educational content with your audience. Remember, you may not post every day but be consistent in your posting (i.e. post on the same day and time every week/month)

Creating a loyal set of followers will result in a greater conversion ratio in the clinic. Make sure you promote your pages to your clients and ask them for a follow.

Start a Campaign to create awareness:

This is one of my favorite Dental Marketing strategies. An advantage of having an FB or Instagram account is that you can plan a Campaign just before the inauguration or first anniversary of the clinic. 

A Campaign helps in creating the necessary hype and visibility for the Clinic. It can be pre-planned and well-executed and will create the necessary buzz for a month or two at least.

Conduct Webinars / Offer online consultation:

You can conduct free/paid webinars on “Oral Hygiene Maintenance” or any relevant topic of your niche (e.g.: Things to consider before you opt for Aligners/ Bleaching?)

This will create an Authority over the subject and lead to more publicity. Keep promoting yourself across various platforms.

Online consultations are another way of getting patients to ease their fear of dentistry and create a rapport before they visit your clinic.

Collaborate with other local brands online:

You can collaborate with other local brands and plan your content bucket together. This will lead to the cross-pollination of your followers and help both brands individually.

See to it that you curate the Brand collaboration such that it complements your Niche and does not seem forced or unreal.

Community-based activities (Charity/ supporting a cause) online also create a positive impact on your customers.

Now, that you have the blueprint of Organic Dental Marketing strategies; here are 3 Bonus tips for integrating paid marketing into your practice :

Run targeted FB ads / PPC Google ads to create awareness:

You can run targeted Ads on FB through Meta Business Manager and get to choose the radius and demography of your audience.  PPC Google ads too give good results.

Ads can also be used to create awareness just before the clinic starts.

You can tweak the amount and targeting as per the response and get some good leads in the process.

Hire a Celebrity / Influencer to inaugurate your Clinic:

A celebrity /influencer will create the necessary hype that is required for the initial boost. It also gives an automatic upgrade to the practice and the people start seeing it as a class (premium) practice.

If the marketing budget permits this is something you should try out once!

Run a Giveaway contest and boost your presence:

If you have to choose only one out of the paid dental marketing strategies shared here, choose this one! Nothing excites a crowd like an amazing giveaway and a contest.

Running a contest/ giveaway creates a lot of shares and hype around the contest. People do not mind giving it a try thus making your clinic popular.

Make sure that the Winner feels special and the Prize is worth competing for!

Remember :

 Jeff Bezos once said, “ It’s hard to find things that won’t sell ONLINE.”

Don’t you think it rings true for Dentistry and Dental marketing in today’s time like no other?

Creating an Online presence is now a non-negotiable asset that every Clinic owner who wants to succeed should focus on.

So, which of the above Dental Marketing Strategies will you implement in your practice? Please share with us in the comments below!

If you need more insights and guidance on Dental marketing strategies, feel free to connect or email contact@viralgrin.com, and we will ease the process for you.

Till then, Keep Creating Smiles & Spreading Awareness 8D